Lamborghini - Where. Why. Who. When. What.
The world of the legendary car manufacturer in a new book published by Rizzoli. Language: EnglishThe world of the legendary Italian car manufacturer from its origins to its present day filled with records and successes takes the spotlight in a new coffee-table book called “Lamborghini - Where. Why. Who. When. What.” published by Rizzoli. Authored by Antonio Ghini, the book fills 224 pages in English and the chapters have been organised to reply to the key journalistic questions - the 5 Ws: Who, What, When, Where and Why. Using the traditional tactile medium of a book, the narrative has been written in a fresh contemporary language and takes the reader on a journey of discovery into the brand's past and present, basing itself on common keyword search terms for finding information on the web.A story told in words and pictures which creates a bridge between the first Lamborghini and the latest ones, such as the Urus, the Super SUV which changed the fortunes of the Company, right up to the very last one, the Sián FKP 37 in 2019 which was the first rung on the ladder of Lamborghini’s hybridisation process. And, since the future is an inherent part of the brand's DNA, the book ends with a look at the shape of things to come, showing pictures of the Lamborghini of tomorrow - the electric car of the Third Millennium - which is proof (if proof be needed) that no revolution can come between us and our passion for cars.
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